
global beauty partner for beauty makers
Chanlinda Chea
Marketing is about connecting brands, products & experiences to people.
I am a passionate connector & creator. Open, curious & always learning.
To give your project & creation a positive impulse.
To concretely see the change you envision.
my services
branding
Sense of Purpose. Vision. Values. Brand Compass. Unique Selling Proposition (USP). A strong brand with a clear USP has more chances to survive our complex & hyper-fragmented world.I am devoted to tell & highlight your brand story that resonates with your community.

MY FAVORITE PLAYGROUNDS
Beauty & People
In beauty, exceptional products and unforgettable experiences define success.
For over 15 years, I've navigated this demanding landscape across luxury beauty and champagne houses, transforming global trends and cultural insights into winning developments that respect brand authenticity.From L'Oréal's selective divisions to Perrier-Jouët Champagne, I've consistently bridged cultural nuances with market opportunities, leading to successes like #1 product launches in Asia. My approach combines strategic vision with concrete execution, helping brands stay true to their essence while creating products that resonate globally.
Beyond product development, I partner with beauty makers and marketing teams, sharing expertise through mentoring and training to ensure innovations deliver both business impact and positive change.This blend of luxury experience, cultural intelligence, and human-centered approach makes me a trusted ally for brands seeking meaningful connections in today's dynamic beauty landscape.

my services
IDEATION
Strong ideas & concepts are keys to transform concretely your business. From inspiration to transformation, I help you find & design your unique product edge through my creative approach & services :
- marketing analysis
- concepts
- product & shade naming
- inspiration moodboards
my services
TRAINING & MENTORING
Sharing is caring. To transmit my current knowledge & experience so that the new generation can enhance their skills and do better. Joyful moments of learning & exercises to create.

01
BRANDING
02
IDEATION
03
TRAINING
African proverb
"Faster alone, Further together"
I position myself as a trustful strategic Partner of change to navigate with positivity, creativity within our fast-evolving world.